AAA predicts slightly lower Memorial Day travel

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With rising gas prices, AAA predicts slightly lower Memorial Day travel

Fewer Wisconsinites are expected to travel for Memorial Day weekend compared to last year.

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Updated: 1:31 PM CDT May 11, 2026

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AAA projects 834,000 Wisconsinites will travel at least 50 miles from home over Memorial Day weekend, which is a slight decrease from 2025.”Memorial Day travel demand remains strong, but higher fuel prices are slowing the pace of growth in some segments,” said Nick Jarmusz, director of public affairs for AAA – The Auto Club Group. “Some Wisconsinites are taking a more measured approach this year by shortening trips, choosing closer destinations, or making other cost-conscious adjustments.”Most Wisconsin travelers will drive, with more than 744,000 expected to take road trips, according to AAA. Another 44,000 will fly, and 46,000 will travel by other modes such as bus, train, or cruise.Holiday road trips will be more expensive this year thanks to rising gas prices. As of May 11, the state average price for gasoline is $4.38 per gallon. A year ago, it was $2.92. Last year, the national average price was $3.17 per gallon on Memorial Day.According to AAA booking data, Orlando, Florida, is the most popular domestic destination for Memorial Day weekend, and Rome, Italy, is the most popular international choice.INRIX, a provider of transportation data and insights, says Memorial Day weekend drivers should expect the heaviest congestion on Thursday and Friday between 3 and 6 p.m., along with Monday afternoon. Top HeadlinesFamily of public safety officer killed still seeking answers after arrestMan dies after being shot at Oshkosh Fleet Farm by police, DOJ investigatingMilwaukee duplex goes up in flames on Mother’s DayBeagles from controversial Dane County farm to arrive at Waukesha shelter WATCH Passengers exposed to Hantavirus land in Omaha

AAA projects 834,000 Wisconsinites will travel at least 50 miles from home over Memorial Day weekend, which is a slight decrease from 2025.

“Memorial Day travel demand remains strong, but higher fuel prices are slowing the pace of growth in some segments,” said Nick Jarmusz, director of public affairs for AAA – The Auto Club Group. “Some Wisconsinites are taking a more measured approach this year by shortening trips, choosing closer destinations, or making other cost-conscious adjustments.”

Most Wisconsin travelers will drive, with more than 744,000 expected to take road trips, according to AAA. Another 44,000 will fly, and 46,000 will travel by other modes such as bus, train, or cruise.

Holiday road trips will be more expensive this year thanks to rising gas prices. As of May 11, the state average price for gasoline is $4.38 per gallon. A year ago, it was $2.92. Last year, the national average price was $3.17 per gallon on Memorial Day.

According to AAA booking data, Orlando, Florida, is the most popular domestic destination for Memorial Day weekend, and Rome, Italy, is the most popular international choice.

INRIX, a provider of transportation data and insights, says Memorial Day weekend drivers should expect the heaviest congestion on Thursday and Friday between 3 and 6 p.m., along with Monday afternoon.

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