Why Memphis tourism could get a boost in international visitors


Why Memphis tourism could get a boost in international visitors

It’s no secret that tourism is a major industry in the Bluff City.

According to Memphis Tourism, the city’s official destination marketing arm, tourism is a $4 billion industry in Memphis and Shelby County that generated more than $260 million in local and state sales tax in 2022. Tourism also led to $1.2 billion in wages paid to hospitality industry employees last year.

To further drive more international visitors or leisure travelers to the city, Memphis was selected as the host site for the 2023 Travel South International Showcase.

What is the Travel South International Showcase?

Beale Street Flippers perform, using visitors as obstacles, during a parade down Beale Street in Memphis as part of the Travel South International Showcase, hosted by Memphis Tourism, on Monday, Dec. 4, 2023. 400 travel professionals from around the world were in Memphis for the showcase.

The Atlanta-based Travel South USA is touted as the official regional destination marketing organization for the South. The nonprofit helps promote travel to and within its member states of Alabama, Arkansas, Kentucky, Louisiana, Missouri, North Carolina, South Carolina, Virginia, Missouri, West Virginia, Mississippi and Tennessee. Travel South USA is seen as an information source for journalists, retail travel agents, tour operators and other travel professionals.

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