COLUMBIA, S.C. — Life is just a classroom. And in this University of South Carolina classroom, the subject is Taylor Swift.
The course will focus on Swift’s business acumen and her “agency as a woman” in the industry, according to Allen Wallace with the university’s College of Hospitality, Retail and Sport Management, our partners at ABC Columbia report.
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The course title “Life is Just a Classroom: Taylor’s Version” plays off lyrics in her song New Romantics, recently re-released in the album 1989 (Taylor Version).
Swift has long pushed the boundaries of mainstream pop music and has gained a wildly loyal fan base in doing so. From “America’s Sweetheart” teenage country star to Spotify’s Top Global Artist and Grammy Award-winning international pop icon, Swift has navigated a complex political corner of the music industry.
Wallace says the course examines the recent re-recording of her albums in a business move to legally own her music catalog. Her “era” branding, social media, tour management and merchandising will also be studied.
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Kate Blanton, an academic advisor at the college, will teach the course.
It’ll be offered in spring 2024.
USC joins Harvard, Stanford, and other universities in adding the Swift-based course.
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