Snowfall Expands in Australia with CT Partners Agreement


Australian travel management company network CT Partners has
signed an agreement for Snowfall to be a preferred technology vendor, Snowfall

Per the agreement, CT Partners will make Snowfall’s Junction
platform—which includes its
multimodal booking tool Junction One that leverages the technology of the
acquired Psngr1 tool, as well as its content marketplace Junction Go and
disruption management support with Junction Plus—available to CT Partners’ TMC
members. The network, established in 2004, includes 31 corporate TMCs and
leisure agencies, which together have an annual turnover of A$2 billion (US$1.3

The platform will give member TMCs access to “[New
Distribution Capability] content, which will not only enhance value and choice
for corporate clients but also create new revenue opportunities for their
businesses,” Snowfall CEO Stefan Cars said in a statement. “Additionally,
the availability of Junction Go’s NDC content is particularly significant for
the Australian market as it eliminates the need for TMCs and their clients to
seek NDC fares outside of their booking tools.”

The agreement expands Snowfall’s presence in Australia,
following June’s announcement of agreements
with TMC Traveltrust and MP Travel.

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