Selena Gomez is thrilled to be getting so much positive feedback from fans about her beauty brand.
The 31-year-old pop star/actress launched her Rare Beauty line back in 2020 and it’s proved a huge hit with her followers and Selena insists she’s often stopped by admirers who want to talk to her about her make-up products instead of her music or acting projects.
She told Wwd.com: “Every time I meet someone in passing, and I am completely being honest with you, it’s always about Rare Beauty. It’s actually become more about that. And it’s really nice. I’m always delighted and honoured, but that’s usually what I get stopped most about. And it’s really been such a crazy experience, because we’re so new …
“I definitely get a lot of love for my blushes. So people will be very vocal about that. Or they’ll say they love the line or they love the messaging. A lot of people talk about how awesome it is that we’ve tried to make an inclusive brand. Truly for everyone.”
Selena went on to insist she is keen to listen to her customers and adapt the products to their needs. She added: “We’re constantly wanting to know how we can do more, and what our community needs.
“Everything we create has them in mind. So, for example, I love a really strong brow, and we launched a dual-ended product that was multifunctional with a tinted brown mascara on one end and a pencil on the other.
“But we noticed that the community was actually preferring one side over the other and not using both. So we decided to reformulate and come out with two great products that have been really well received.”
The company has done so well, Selena has been able to launch charity schemes including the Rare Impact Fund Benefit in support of youth mental health.
When asked if she could ever have imagined the difference her company could make, she told Extra: “Definitely not. I truly wanted that to be something that would happen with the brand … I couldn’t be more excited and grateful.”
