Pleasant Holidays announced updated branding, a refreshed travel advisor website and a new logo.
The vacation packager also launched a campaign to highlight benefits for advisors. These updates follow a company restructuring last year to streamline products.
“We are excited for this new chapter for Pleasant Holidays, a brand that represents a lasting legacy among travel advisors, suppliers and DMOs,” said David Hu, president and CEO of A|T Collective, Pleasant’s parent company. “Our commitment to providing the utmost in travel advisor support will be further complemented by enhanced technology and travel advisor tools allowing all to successfully grow together in this ever-changing industry.”
Hu, who was hired to lead Pleasant Holidays in January 2025, identified technology as an early improvement goal.
The revamped advisor website has a refreshed look and a more intuitive interface, the company says.
The updated logo, a white “P” and “H,” feels modern, which the company says reflects the company’s new chapter and evolution. The font is meant to exude a contemporary vibe that signals that the packager is looking forward.
