The invention and promotion of emerging science and technology have affected thousands of industries. The gradual popularization of AI technology has accelerated the iterative updating inside and outside the industry. However, no matter how the times change, marketing efficiency is always the theme of the times. How to better obtain customer resources and achieve the improvement of marketing conversion rate is the core issue of enterprises, which not only determines the level of enterprise profits, but also a special symbol to convey the company’s growth. “The ‘change’ of the marketing model lies in its active response to adapt to the new marketing environment. The change is the means, and the change is the economic law,” PEI Chao said.
PEI Chao, a well-known intelligent marketing expert in China, is the marketing director of Hebei Glacier Advertising Co., Ltd. and a guest professor at the Business School of China Academy of Management Science. He is an expert judge of Zhongke Shengchuang Scientific and Technological Achievements Transformation Platform, and was invited to “AI • Fan” Marketing Algorithm Competition, and was awarded the “2021 Outstanding Technology Innovation Achievements in in Intelligent Marketing” and the He has been awarded the titles of “14th Five-Year Plan” Technology Innovation Pioneer in Intelligent Marketing”, and is well known in the industry.
In the era of rapid development of AI and big data, PEI Chao has his own understanding of the development of Intelligent Marketing industry: “Intelligent Marketing is a smart solution for marketing based on marketing technology, with innovation as the core. The purpose is to achieve the effects of expanding sales access, mining data value, improving system efficiency, and improving the skill level of salesmen, and realize the Intelligent Marketing closed-loop of connecting, participating, cultivating, and transforming from strangers to buyers, Intelligent Marketing is a manifestation of Internet business intelligence, which can be seen online The combination of CRM, cloud, big data and AI will be the future of intelligent marketing.” Undoubtedly, the integration and development with new technologies is the only way to grow and upgrade the marketing industry. What kind of thinking should we take to develop and design “AI+marketing” new technologies? Under this consideration, PEI Chao used his professional acumen to quickly lock in the in Intelligent Marketing research track and released four new Intelligent Marketing technologies.
“An Intelligent Marketing Promotion Method and System Based on Big Data Technology” is to obtain the viewing data of various product advertisements watched by all users after combining big data technology with marketing methods, calculate the coincidence degree of viewing clips of any two users, and group all users, finally get different user groups, and then push ads for each group of users according to the matching degree, It has greatly improved the recommendation hit rate of product advertisements. The “market environment analysis system based on artificial neural network” compares the basic operation characteristics of artificial neural network with the marketing environment, and finally obtains the market environment analysis report under a variety of complex actual conditions. “Intelligent marketing model based on payment terminal data” is to integrate product information and customer information through cloud server, and calculate the weight, so as to obtain the recommended marketing information of related products or related stores, and finally obtain the user’s advertising browsing preferences and product preferences, so as to achieve personalized marketing for different customers. Similar to this is”An Intelligent Precision Marketing System Based on Clustering Algorithm”, which collects, processes and analyzes data through a special way of artificial intelligence algorithm-clustering algorithm to form user portraits, and then pushes personalized advertisements to users according to the analysis results.
These four Intelligent Marketing technologies not only develop personalized marketing promotion strategies for companies that put them into use, help companies quickly occupy the target market, effectively improve market competitiveness, but also greatly promote the innovative development of big data technology, artificial intelligence technology in the field of Intelligent Marketing, and make up for the Intelligent Marketing market in payment terminals, cloud servers There is a gap in the research and development of intelligent algorithms and artificial neural network analysis. They use big data analysis and data mining capabilities to find more sales opportunities, integrate big data technology in pre-sales, in-sales and after-sales links, realize sales automation management, and create a technical basis for enterprise customer behavior analysis. At the same time, through the continuous analysis of enterprise information across the network through intelligent technology, combined with the internal customer relationship management system of the enterprise, the platform collects and matches online user behavior data, uses machine learning to automatically establish customer models, helps enterprises accurately mine target customers, capture business opportunities, improve marketing conversion rate and income, and greatly promotes the growth and development of enterprises, It also brings immeasurable and far-reaching influence to the Intelligent Marketing industry.
“In the era of artificial intelligence, the development of technology has given marketing more imagination, automation, precision and intelligence, which are the three key words in the development of smart marketing under the application of science and technology such as artificial intelligence.” PEI Chao said he will continue to use his excellent professional ability and discrete innovative thinking to continuously launch new smart marketing technologies in line with the background of the times, to precisely reach user needs with artificial intelligence, and to complete the efficient transformation from system application to marketing implementation.（Author: :ZHANG Jia）