‘My campaign outperformed non-disabled influencers’

Date:

Being an influencer is one of the most glamorous jobs around today. These are mostly young and able-bodied people who produce blogs and vlogs on social media and who earn big money by endorsing products on them.

However, companies are beginning to pick a new group of influencers: disabled people. And they are finding that the promotional campaigns they run are often more effective than those of non-disabled people.

Pippa Stacey is a 26-year old blogger and influencer from Yorkshire who has a chronic muscular illness called ME.

Video by Jeremy Howell

Share post:

Subscribe

Popular

More like this
Related

Portsmouth Water installs huge wall at Havant Thicket reservoir

A major engineering milestone has been reached on what...

Man detained for questioning in Nancy Guthrie’s disappearance

After an excruciating 10 days without much to go...

Fox News poll finds 60% say love is possible across the political divide

NEWYou can now listen to Fox News articles! ...