The board of directors is a not-for-profit organisation and although some staff are employed, the majority are volunteers.
Its statement added that the festival “weathered the worst economic downturn since the Great Depression and re-emerged after Covid, but now “stands at a cross roads”.
During the pandemic, the festival transitioned to an online format and said it needed to raise £40,000 by December 2020 or would be forced to close.
In 2024, the event was rebranded the Ludlow Marches Food and Drink Festival.
“These festivals are about much more than a weekend event,” the organisers said.
“They support local producers, attract visitors to the town, generate significant economic benefits for businesses across the region, and help maintain Ludlow’s reputation as one of Britain’s great food destinations
“If Ludlow Food Festival means something to you, this year is the year to support it.”
Several new features have been added in hopes of attracting more visitors.
These includes a food theatre, cookery school, food workshops for children, and a soundtrack stage.
