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Fiji eyeing 5-7 pc increase in Indian visitors in 2024

Fiji is eyeing a 5-7 per cent growth in tourist footfalls from India this year on the back of targeted marketing campaigns and leveraging digital platforms as it seeks to attract honeymooners and family travellers.

 

The South Pacific Island nation is focusing on attracting tourists from India from segments, including honeymoon, sustainable and eco-tourism, wellness travel and multi-generational families, Tourism Fiji Executive Director of Regions Robert Thompson told PTI over an e-mail.

 

“Indian arrivals to the South Pacific Island nation in 2023, reached pre-Covid numbers of 2019, underlining the increased appetite for premium and experience-led travel.

 

“December last year saw the highest number of Indian arrivals in Fiji, increasing by about 300 per cent over the same month in 2022. The average length of stay of an Indian tourist to Fiji is around 7.6 nights,” he said.

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