With the rapid development of Web2, social networking has become the glue that is tightly holding the users together. Web2 social products such as Twitter and Facebook have also become commercial giants in the traditional Internet field and hold a firm grip over user data. As shown in the social statistics, users are always reactive.
The traditional social ecology is based on a centralized social platform to establish the reputation and the business side of things in order to connect with the world. Despite having the most crucial role in the traditional social ecology, users are not a part of the profit distribution circle, even though they contribute their attention and creativity value to the platform. In the traditional social ecology, users have almost nothing to do with ecological governance and decision-making. Of course, due to the centralized storage of user information, there will also be instances of information leakage from time to time.
With the rise of new technologies like blockchain and decentralized storage, along with the recent developments in emerging fields like DeFi and NFT, the concept of Web3, which is characterized by decentralization and users owning a part of the network, is rapidly gaining popularity. Based on this, we see that SocialFi, a Web3 social system representing a new ideology, has considerable development potential.
SocialFi has built a new social ideology. By building a DeFi-based social economy, issuers are directly connected with the participants through social tokens. Anyone who plays a role will benefit from this system; particularly, users that participate in collaborations and promote the development of the community will be motivated much better. NFTs will also play an important role in SocialFi, as a way to exhibit prestige, reputation, and worth, and as a tool for production. The ecology built by SocialFi will be based on the composability of NFT, DeFi, and other elements, and through the continuous expansion of Web3 functions, it will meet the many needs of users in a one-stop manner, and become more and more complex as time goes by.
The Metaverse is a virtual replica of the real world, and SocialFi is expected to integrate the complex relationships in the real world into the Metaverse. With SocialFi as a connecting link, it is expected to deeply replicate the real world. As we are still in the early stages of the development of the SocialFi, Kanojo DAO is becoming one of the representative ecosystems and is expected to become one of the early promoters of the Web3 social revolution.
The SocialFi Form of Kanojo DAO
Kanojo DAO is a Web3 ecosystem with SocialFi and DAO autonomy features. It allows social media creators, KOLs, and others to establish links with fans and users in a decentralized manner based on the platform and builds an NFT-based, encrypted communication method. A proven decentralized economic network that serves all roles and aims to improve the status quo of the industry (Web2 social system).
As a permissionless decentralized social network, Kanojo DAO allows anyone to become a user in the network, actively share and interact with others in a decentralized way through the platform, and enjoy the services provided by the network while becoming a contributor. The data in the network is stored in a decentralized manner, which has anti-censorship characteristics as well.
All content creators can use the tools provided by the network to jointly create their own Web3 club with fans. Creators can further transform their works into NFT through the Kanojo DAO platform and have on-chain copyright attributes (providing the same SDK, API service). Works will transform from content into assets, and creators’ fans would be able to obtain exclusive rights and interests by owning these NFTs. Creators can increase and redefine their connection with fans in the form of Web3.
Kanojo DAO has launched an NFT trading market within the ecology, allowing these NFTs to be circulated through the trading hub. This means that the content NFTs generated by creators are not only for fans but also for investors (as holding potential creators’ works is expected to be profitable), further helping creators obtain additional income channels. As of now, Kanojo DAO’s NFT market has received commercial support from top Japanese business groups such as JPG Japan, SPAJapan, and DMM.
In addition to the NFT trading market, Kanojo DAO also launched Kanojo Live, a live broadcast platform based on the Web3 social architecture. In the Web2 world, the business prospects of the short video/live broadcast ecology, headlined by Tiktok, have already received the stamp of approval and success, and the introduction of tokens based on AI, smart contract rewards, recommendation ecology, and ecological governance token ($KNJ) will reshape the benefit distribution system. We see that Kanojo Live is reshaping the ideology of this field in the form of Web3, which is expected to allow all participants to enjoy the benefits.
The Kanojo DAO ecosystem uses $KNJ tokens as governance tokens. In addition to governance voting and proposal functions, it is also used as a circulation asset (NFT market, metaverse world) to pay system service fees, staking assets, and leaving tips in the Kanojo ecosystem.
The Kanojo Metaverse system allows Web3 social interactions to go from flat to three-dimensional.
The Kanojo Social Metaverse is a highly visual and immersive virtual space. It makes the Kanojo SocialFi ecology more three-dimensional. Through the introduction of VR/AR technology and other visualization equipment, it will be able to further promote users in a 3D form, giving users, creators, and fans the freedom to socialize (even dating).
The Kanojo Metaverse will airdrop land to early contributors, partners, and donors to the DAO treasury. The Metaverse consists of 1,000,000 lands, each with its own characteristics. More contributions to the Kanojo DAO ecology would mean higher probability of getting airdropped rare land.
These lands can be used to build landmark buildings, including but not limited to shops, museums, and bars. $KNJ is the only encrypted currency in the system. People can use $KNJ to buy goods, enjoy virtual services, and even play social games in the Metaverse. All NFT assets purchased in the Kanojo NFT market can be seamlessly connected to the Kanojo metaverse.
With Web3, Kanojo has created a distinctive, advanced three-dimensional and visualized SocialFi ecosystem. It represents a new trend in the evolution of SocialFi and is also an early promoter of the Web3 social revolution.