Published on
September 13, 2025
Eight leading luxury travel advisors from the United States are currently experiencing an immersive journey across the island of Ireland, as part of an initiative hosted by Tourism Ireland, Tourism NI, and Fáilte Ireland. Designed in collaboration with Ireland Chauffeur Travel, the program offers an in-depth showcase of the country’s finest high-end tourism offerings, ensuring that the advisors return home equipped with first-hand knowledge to better inspire and guide their clients when planning luxury holidays.
The familiarisation trip was strategically curated to highlight the diversity and exclusivity of Ireland’s luxury tourism sector. By engaging directly with the destinations, hotels, and unique experiences, the advisors are being introduced to the authentic character and refined hospitality that Ireland is renowned for among discerning travellers.
Immersive Stay at World-Class Hotels
Throughout their visit, the advisors are conducting detailed site inspections at some of Ireland’s most prestigious properties. The itinerary includes stays and visits at renowned establishments such as the Culloden Estate & Spa in Belfast, the enchanting Lough Eske Castle in Donegal, the historic Glenlo Abbey Hotel & Estate in Galway, the iconic Dromoland Castle in County Clare, the elegant Adare Manor in Limerick, the newly restored Cashel Palace Hotel in Tipperary, and the luxurious Merrion Hotel in Dublin. Each of these properties represents the best of Irish hospitality, blending heritage and modern sophistication.
Showcasing Culture, Adventure, and Gastronomy
Beyond luxury accommodations, the program highlights Ireland’s unique cultural experiences and natural landscapes. The group embarked on a Belfast food tour with Taste & Tour, followed by an immersive visit to Titanic Belfast. At Glenshane Country Farm, they enjoyed a traditional sheepdog demonstration, while Ballyness Resort offered a creative twist with a ‘paint and graze’ experience that combined art, local food, and rural charm.
To emphasise Ireland’s adventurous and sustainable side, the advisors joined an Overland Experience with Orangeworks. This included a private oyster shucking and seaweed foraging demonstration with the Burren Smokehouse, a unique encounter that tied together Ireland’s culinary and coastal heritage. They also enjoyed a private island escape with Sionnan Luxury Cruises, complete with breathtaking scenery and premium hospitality on the water.
Exclusive and Tailored Experiences
Further highlights included a falconry session at Adare Manor, a behind-the-scenes visit to Coolmore Stud, and a stop at Hanna Hats of Donegal to appreciate local craftsmanship. Their itinerary also factored in time for retail indulgence at Kildare Village, where Ireland’s luxury shopping offerings complemented the overall experience.
Strengthening Ireland’s Position in Luxury Travel
The visit underscores Ireland’s ambition to solidify its reputation as a premium travel destination for affluent global travellers. By hosting high-profile US advisors, Tourism Ireland and its partners aim to secure stronger representation for Ireland in the luxury travel market. The carefully crafted program ensures that advisors witness not only the country’s grandeur but also the authenticity and warmth that set Ireland apart as a luxury destination.
This initiative is expected to generate lasting benefits, with the visiting travel advisors poised to recommend Ireland to their clients with renewed enthusiasm and deeper insight. Their first-hand encounters with Ireland’s castles, gourmet offerings, natural adventures, and cultural experiences provide compelling stories to share, ultimately driving more luxury travellers to choose Ireland for their next extraordinary escape.
The visit of US luxury travel advisors to the island of Ireland marks a significant step in strengthening Ireland’s global reputation as a high-end travel destination. By experiencing the country’s finest hotels, cultural attractions, and bespoke adventures first-hand, the advisors are now better equipped to inspire affluent American travelers to choose Ireland for their next journey. This initiative not only enhances Ireland’s visibility in the competitive luxury tourism market but also promises long-term benefits, as the advisors return home ready to promote Ireland with genuine insight and renewed enthusiasm.
