Courtesy of CBS
After decades of working to interest advertisers in the Masters, NCAA March Madness, Sunday NFL games and, most recently, Super Bowl LVIII, John Bogusz has thrown his last pass to Madison Avenue,
The CBS Sports ad-sales chief, who has been at the Paramount Global-backed network for more than 26 years, is expected to leave his role as executive vice president of sports sales following one more NCAA tournament and Masters golf competition, according to an internal memo reviewed by Variety. “Bogie,” as he is commonly known among staffers, buyers and clients, departs at a moment of transition for the sports operations at CBS. Sean McManus, the long-serving chairman of the sports business is also stepping away.
Bogusz’ exit comes after CBS orchestrated a record-setting ad haul for Super Bowl LVIII — more than $600 million, goosed in part by the match between the San Francisco 49ers and the Kansas City Chiefs going into overtime.
More to come…
