Hilton conducted stakeholder interviews, globally, to gain perspective on the growing trends within the industry. Business divisions included Insights & Analytics, Brand Innovation, Groups, Meetings and Events, Food & Beverage, Wellness, Design, Digital Innovation, Commercial Services, Environmental, Social and Governance, Hilton Supply Managements, Workplace Culture and Finance.
Additionally, between April and May of 2023, Hilton commissioned Ipsos to conduct 60 online video diaries. Each respondent completed one activity that comprised 12 questions. To join this activity, respondents needed to have traveled in the last 12-18 months, plan to travel in the future, and be aware of and open to staying at Hilton in the future. The results of these online video diaries should be viewed as directional as the sample sizes were under 20 for each generation.
