On December 10, 2021, the kick-off ceremony of 2022 LUXURY HOMES DESIGN AWARDS were grandly released in Guangzhou, China – 2021 Guangzhou Design Week Family Dinner, which together opened a new era of luxury residential aesthetics in contemporary China. LUXURY HOMES DESIGN AWARDS will show the world with the masterpieces of new luxury home aesthetics integrating Oriental Aesthetics and international design ideas, demonstrating the ideal life of Chinese people with intimate building materials as well as relaxing and enjoying residence.
The kick-off ceremony invited the annual selection jurors of 2022 LUXURY HOMES DESIGN AWARDS: Masayuki Kurokawa, Martin Jochman, Ariel Hovav, Rui Leao,
Meng Jianguo, Dai Kun, Zhang Qingping, Huang Zhida, Qian Si, attended the kick-off ceremony.
At the same time, we invited the CEO of Guangzhou Design Week, Mr. Leo He; the Chairman of Guozhen, Mr. Tao Guocheng; the Deputy General Manager of Guozhen, Ms. Tao Liu, as well as the national distributors of Guozhen, Sub-station chiefs of Guangzhou Design Week International Alliance 180+ city branch station in China, designers and design experts from all over the country to gather together to celebrate the LUXURY HOMES DESIGN AWARDS and open a new era of international luxury living aesthetics together!
01．” Re-define”: Ten Years of Inheritance, From Luxury Decor to Luxury Living
At the kick-off ceremony, Mr. Leo He, CEO of Guangzhou Design Week, said, “The LUXURY HOMES DESIGN AWARDS are the result of the ten-year “Re-define” ideological movement, and are the relaunch after ten-year “Redefine”.
In 2012, the “Re-define” ideological movement was launched by the Guangzhou Design Week team, together with the Associazione Italiana Progettisti d’Interni (AIPI), and with Italian luxury aesthetic masters Carlo Beltramelli, Virignia Busato, Matieo Pievani, Ben Goh, AJ · Heep, as well as top Chinese designers T.K. Chu, Steve Leung, Patrick Leung, Ben Wu, Dai Kun, Simon Chong and other famous Italian designers. Many forward-looking ideas were put forward which had a profound impact on the industry.
After ten years of inheritance, the ideological movement of ” Re-define” has no longer focused on “luxury decor” and has evolved into a more humanistic value of “luxury living”. From luxury houses which focus on external appearance, to luxury living styles focusing on intrinsic living philosophy, this change embodies the advanced taste and aesthetics of China’s middle class. As a result of the ten-year “Re-define” ideological movement, the LHDA – LUXURY HOMES DESIGN AWARDS came into being, a new start after ten years of “Re-define” which opens a new era of luxury residential aesthetics in contemporary China.
02．Annual Selection Jurors select China’s ingenious luxury design from an international perspective
The 2022 LUXURY HOMES DESIGN AWARDS invite leading experts and opinion leaders in the field of luxury home aesthetics from around the world to be the annual Selection Jurors and participate in the annual judging process to select the best luxury home design in China with an international perspective, hoping to select the most representative Chinese luxury home works and Chinese designers who are good at creating luxury homes. The ceremony invited Mr. Kurokawa Masayuki, Mr. Ariel Hovav, Mr. Martin Jochman, Mr. Rui Leao, Mr. Meng Jianguo, Mr. Dai Kun, Mr. Qian Si, Mr. Zhang Qingping and Mr. Huang Zhida as the representatives of annual Selection Jurors and completed the appointment ceremony of the juries.
At the ceremony, the representatives of the annual Selection Jurors of 2022 LUXURY HOMES DESIGN AWARDS expressed their unique insights on “luxury living space” to us.
Mr. Kurokawa Masayuki said： “If a living space is with soul, it will be very beautiful.”.
Mr. Martin Jochman said:” The luxury home to me has to be special and has to be light and area can’t be minimum. But full of high-quality artworks, best design furniture, and most comfortable and have a beautiful view..”
Mr. Ariel Hovav said: “Luxury homes rely on the material, the furniture and the design.”
Mr. Rui Leao said： “For me, the luxury of home or surrounding is about creativity and like a temple looking inside, and in the sense of understanding how we came through to the control of life、extra and space.”
Coincidentally, they all mentioned that the meaning of luxury living didn’t lie in gorgeous decoration, but in the soul of the space and a comfortable lifestyle.
Mr. Huang Zhida said：”Luxury living is a qualitative change, a life attitude and a way of life.”.
Mr. Zhang Haiping said： “Luxury living is a reflection of our quality of life improvement.”.
Mr. Qian Si said： “Together with international designers, we will explore contemporary luxury homes design.”.
Mr. Dai Kun said： “What works for each person is the best.”.
Mr. Meng Jianguo said： “Luxury living is luxury in the heart, living in the room.”.
03． Luxury homes design with artisan manufacturing
From Luxury Decor to Luxury Living, in the past, the luxury focuses on the outside, while now the luxury emphasis on the inside. It is the advancement of the taste and cultivation of Chinese luxury people. The real luxury is not in the material, but in the connotation.
The 2022 LUXURY HOMES DESIGN AWARDS are very fortunate to have the support of a partner who also pursues luxury connotation: the great national brand of building dreams with craftsmanship–Guozhen. From luxury houses to luxury living. Ms. Tao Liu of Guozhen said ” Guozhen will be the ultimate craftsmanship fusion of the essence of Chinese and Western craftsmanship, revitalize the Chinese woodwork, output the high standards of the wood home industry to meet the meticulous needs of different high-end aesthetic people.”
Guozhen, founded in 1992, has been determined to revitalize Chinese woodworking and output high standards in the wood home industry for the past thirty years by integrating the essence of Chinese and Western crafts with ultimate craftsmanship.
The company now has two production bases in Taizhou and Xuzhou, and its three brands, namely VEANNA, AL Sander Casa and Contemporary Oriental, form a brand matrix, representing the three aesthetic styles of European court, light luxury modern and oriental simplicity respectively. Guozhen is one of the few home furnishing enterprises that can meet the meticulous needs of various high-end aesthetic groups.
04． Start a new era of luxury living design together
Under the witness of 2022 LUXURY HOMES DESIGN AWARDS annual selection jurors and a number of international design masters, as well as the national distributors of Guozhen, Guangzhou Design Week International Alliance of 180+ cities in China, and designers around the country, the 2022 LUXURY HOMES DESIGN AWARDS kick-off ceremony was successfully concluded, jointly opening a new era of international luxury living aesthetics!
In the future, we will join hands with domestic and foreign luxury home design masters to explore the field of contemporary luxury home design and open a new era of contemporary luxury living aesthetics in China. We will try to convey the concept of “Luxury Design, Luxury Homes ” to the world with our design power.