Euromonitor International, an international market research company, recently published their special report on the global market for household appliances, and Haier came out as the undisputed market leader.
Qingdao, China, 11th April
Euromonitor International’s latest market research report was published in the first quarter of 2018, and the report suggests that Haier continues to be the market leader with a whopping market share of 14.6% for the ninth consecutive year. The report shows that Chinese brands dealing in household appliances have taken a leading role in establishing their foothold in the domestic as well as the international market. The report also indicated that Haier is now growing its presence in the washing machine market as well.
“Since Americans invented the first electric washing machine in 1911, they were the unchallenged market leaders for nearly two decades. In 1928, Europeans invented the first drum-style washing machine. In 1955, Japan rolled out the British jet-flow washing machine and also invented the impeller washing machines, which are still quite popular. However, Chinese washing machine manufacturers such as Haier took great strides over the last hundred years and it was Euromonitor that predicted in 2009 that Haier would soon become the new world leader in the home appliances market”, said a market analyst.
It was in 2012 when Haier brought in their first ”dual-power” washing machine, which was the first of its kind with an inner drum. The company also pioneered “fourth washing power mode”, and manufacturers in the US and South Korea followed the suit soon. Back in 2014, the Chinese manufacturer of home appliances launched the first ever ‘washing free’ washing machine. The product was marketed for six months, and similar products started to flood the market.
“In 2015, the world’s first double-drum washing machine was invented by the company, which gave the birth to a new trend “separate washing”. Three years on, “separate washing” has become the market standard”, said a top executive of Haier.
“In 2017, we launched the air washing technology, which was the third alternative way of washing in the world after water washing and dry cleaning. In the same year, we also launched the fast and directly-driven washing machine. According to statistics, the original technology of Haier washing machine has been imitated by other manufacturers for twenty times. We will certainly roll out more innovative products in the future”, added the executive.
About the Company
Haier is a leading manufacturer of home appliances having its manufacturing facilities in China and worldwide.