From January 16th to 17th, Jiangsu Tourist Administration organized the marketing promotion staffs and the representatives of enterprises and public institutions of civic tourism department in Xuzhou, Suzhou, Taizhou, Yangzhou, Zhenjiang and Yancheng to go to Philippines for holding tourism promotion about “Aqua Jiangsu” and large-scale photo exhibition activity.
(Group photo about Jiangsu tourism promotion group and the officers of Philippine Tourism Department, travel agency and the representatives of news and media)
Jiangsu tourism promotion group held a large-scale photo exhibition and tourism promotion about “Aqua Jiangsu” in Philippines on January 16th. There were nearly 60 people who participated in this promotion and tourism photo exhibition, including the section chief of route development department of National Ministry of Tourism in Philippines, Baron Owen, the relevant personnel of Jiangsu Tourist Administration and relevant prefectural and municipal ministry of tourism, the principals of tourism enterprises, the representatives of local tourism enterprises in Philippines, World Journal, El Comercio, Sino-Fil Daily and other media of Philippines.
(Han Bo, the deputy director of Tourism Promotion Office of Jiangsu Tourism accompanies Baron Owen, the section chief of route development department of National Ministry of Tourism in Philippines to visit the tourism photo exhibition about “Aqua Jiangsu”)
(Baron Owen, the section chief of route development department of National Ministry of Tourism in Philippines is making a speech)
The promotion was conducted with the methods of picture presentation, view on the advertising video, communication of the industry, subject promotion and so on mainly. It mainly promoted famous tour of Yangtze, cultural tour of the Grand Canal and the ecological tour of the Yellow River, and it also introduced the developed three-dimensional traffic network and perfect public service situation of the tourism in Jiangsu. This tourism promotion conducted the industrial communication and enhanced the understanding between Jiangsu and Philippines through propagandizing typical tourism resources of Jiangsu, which attracted more Philippine tourists to go to Jiangsu for tourism, holiday and relaxation.
(The scene of Philippine tourism promotion about “Aqua Jiangsu”)
Meanwhile, the members of the tourism promotion delegation conducted symposium and communication with Philippine QUEENSPOINT, GREAT SIGHTS, Asian World Travel Agency and other local institutions of the same industry and the representatives of the travelling salesmen to seek cooperation and promote further development of the tourism in Jiangsu.
According to the statistics, Philippine tourists who went to Jiangsu, China achieved 26.4 thousand people in 2017, and it was the important tourist source country. In 2017, the tourists of Jiangsu who went to Philippines achieved to 39 thousand people, and the year-on-year growth was 3.77%. More and more residents of Jiangsu take Philippines as the main destination for their travel to Southeast Asian countries.
Jiangsu has long history, multi-culture and colorful tourism resources, and it is the only province that has rivers, lakes and the sea in China. Especially the promotion of a set of tourism-themed products, such as famous tour of Yangtze, cultural tour of the Grand Canal and the ecological tour of the Eastern Yellow Sea, the tourism and leisure characteristics is more obvious. The relevant personnel of Jiangsu Tourism Administration said that they hoped to promote the tourism communication and cooperation between the two parties through holding this promotion, and let the Philippine feel the beauty of “Aqua Jiangsu” fully and appreciated the vigor of the development in Jiangsu.